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We are pleased introduce you to your Innovate Canada hosts. Virginie and Pamela look forward to welcoming you in May.

Virginie De Visscher

Senior Director, Business Events

+1 204 802 0920

Virginie De Visscher joined Destination Canada Business Events in 2017 with a tenacious determination to reimagine how the country attracts business events to its destinations. As Senior Director of Business Development, Economic Sectors she leads a team of sectoral and sales experts to advance the organization’s economic sector strategy — which focuses on growing the country’s share of global conferences within its six priority sectors.

An innovative thinker with a highly collaborative approach, Virginie has extensive experience in business development, international operations and humanitarian aid. Among her most memorable career defining moments, she has spearheaded Economic Development Winnipeg’s “Bring it Home” program that attracted over 110 meetings and conventions, and led a multitude of successful international missions as the Director of International Trade at the World Trade Centre Winnipeg.

Before moving to Canada in 2010, Virginie’s career took her to countries across the globe. Her varied work experience includes roles as the Operations Manager of UGACOF Ltd in Uganda and a Commercial, Marketing and Administrative Manager with Transys in the Democratic Republic of Congo. She has also been the Honorary Consul for the Kingdom of the Netherlands in Manitoba since 2016.

With an infectious enthusiasm and passion for topics that range from sustainability to meeting trends, Virginie is a highly sought speaker and thought leader. She has received a wide range of certifications, including her Sustainable Excellence Associate designation through the International Society of Sustainability Professionals and Certified International Trade Professional designation through the Forum for International Trade Training. Virginie also holds a Masters of Science from the Faculty of Agricultural Sciences at the Catholic University of Louvain in Belgium, and a diploma of Biosystems Engineering. 

Pamela Wilton

Business Development Manager -
Economic Sectors

+1 204 223 1922

With over 15 years of experience in business development, sales, and account management, Pamela is a Business Development Manager – Economic Sectors for Destination Canada Business Events (DCBE). She is responsible for developing opportunities in target international markets while working with local stakeholders focusing on Life Sciences, Natural Resources, and Advanced Manufacturing.

Pamela graduated from the Asper School of Business at the University of Manitoba with a Bachelor of Commerce (Honours) with a double major in Marketing and International Business. Prior to Destination Canada, her past positions included a management role with Voyageur Aviation Inc, a Chorus Aviation Company (TSX: CHR), and a director role with AeroVision International, focused on technical and commercial facilitation to a global customer based. Prior to that, she held business development and client support roles with StandardAero, working across various business units.   Pamela also spent a brief time within the Performing Arts sector as a corporate liaison for Canada’s Royal Winnipeg Ballet. She has focused on building strategic, long-term relationships between organizations and clients while connecting with an international network.