Tech Tours
Company overview:
Lü is a certified B Corporation that combines immersive technology with thoughtfully designed content to transform physical spaces into interactive environments where movement feels natural, fun, and free.
With Lü, physical activity becomes a unique experience where fun and challenge meet.
Using digital technology, Lü encourages kids (and adults) to explore, play, learn, and interact in new ways. Today Lü installations can be found in schools, recreation facilities, and community centres.

Tour overview:
Founder Vincent Routhier will share how, through his children, he met passionate educators equipped with innovative teaching methods but constrained by outdated physical environments and limited technology. Participants will learn how this challenge inspired the development of Lü's interactive platform and how the company combines technology, content design, and movement to create engaging learning and recreation experiences.
Then it's time to play. The group will be divided into teams and step into the gym to experience the technology firsthand. Participants will see how immersive digital tools can be used to encourage movement, collaboration, and learning in both educational and community settings. This experience will take place either at the Lü offices or next door at the YWCA, where the technology is used in a community environment.
Company overview:
Optel Group is a certified B Corporation that develops traceability technologies for manufacturers around the world. By combining industrial hardware, machine vision, IoT sensors, and AI-powered software, Optel helps organizations track products throughout their lifecycle, improving visibility, compliance, and supply chain performance.

Tour overview:
Experience an immersive demonstration of how Optel connects the physical and digital worlds of manufacturing. Participants will follow the complete journey of a product, from production and inspection through distribution and traceability, while exploring how data, automation, and AI are being used to create more transparent and resilient supply chains.
TrackSafe – Line Control & Serialization
Focus: Inspection, Control, and Unit-Level Traceability.
A live demonstration on production equipment showcasing how Optel's technology inspects, controls, and serializes products in real time. Participants will see how unique digital identities are created for individual products and how this information supports traceability from the very beginning of the manufacturing process.
Verify – Warehouse & Distribution Traceability
Focus: Real-time Tracking from WH to Consumer.
Using handheld scanners, RFID technology, and cloud-based software, participants will see how products can be tracked through warehouses and distribution networks. The demonstration will highlight how real-time data can improve inventory management, product visibility, and decision-making across the supply chain.
OptChain – The Digital Product Passport
Focus: Compliance and Transparency.
The final demonstration brings together the data collected throughout the product journey into a “Digital Product Passport”. Participants will explore how manufacturers can use this information to better understand a product's lifecycle, support sustainability reporting, meet regulatory requirements, and provide greater transparency to customers and partners. .
Company overview:
OMY Laboratoires is a certified B Corporation that uses AI technology to create 100% personalized skincare products. By analyzing individual skin profiles, OMY develops custom formulations of creams, serums, and facial care products tailored to each customer. Behind every product is an innovative operating model that combines AI-powered diagnostics, automation, just-in-time manufacturing, and end-to-end traceability to deliver personalization at scale.

Tour Overview:
Step inside the lab, fulfillment centre, and warehouse of OMY Laboratoires to see how personalized skincare is developed, produced, and shipped.
Co-founder Rachelle Séguin will share how OMY grew from an initial idea into a fully integrated laboratory and manufacturing operation, developing its own AI-powered skin analysis technology and production model to deliver personalized skincare at scale.
The group will then split into two teams, rotating between two experiences:
Guided tour
Go behind the scenes of the lab, fulfillment center, and warehouse to see how personalized skincare is formulated, produced, and shipped using AI, automation and advanced manufacturing technologies.
Skin analysis and product discovery
Explore the range of fragrances and textures, and experience OMY’s AI-powered skin analysis technology firsthand. Each participant will see how individual skin data is translated into a personalized formulation, with a customized day cream shipped directly to their home.


